We are different. We do not follow the crowd...

We believe in…

Building with profit

Income from customers

Evidence based decisions

Optimising cost, time and emotional energy

We disagree with…

Building with investors’ money

Income from investors

Stress and confusion

Wasting money, time and emotional energy

That means we get stuff done.

We save your money.

Together we are fast and nimble…

We just happen to call it the “Lean Commercialisation Program”

It’s a process to convert your idea in an income stream…

What is the Lean Commercialisation Program?

There are four key stages in the LEAN Commercialisation Program (Learn, Establish, Advance, Normalise) as is illustrated by this diagram:

Lean Commercialisation Program

The Learn Stage covers the key things you need to know in order to decide if your idea is worth continuing with. You will cover:

  • Customer Discovery – Are there enough people with enough money who need your product?
  • IP Strategy – Has anyone done this before (or patented this idea before)? How can you stop people copying you?
  • Financials – Can you sell the solution for enough to cover all costs and make a healthy profit? Will you need to raise funding? What grants are available and would investors be interested?
  • Competition – What are your customers currently doing to solve this problem? How much better are you? 10%, 2x or 10x?
  • Timeline – How long will it take to generate initial income?  What are your long term goals? Where do you want to be in ten years time?
  • Partners – Who can help you get to your goal? Who will be the best suppliers? Should you head to China for manufacture? Where would you get the App built?
  • Once you have completed the Lean Stage you make a decision: Stop or continue to the Establish Stage.

Note: we have not actually built a product/service yet! We are collecting evidence and insights about the important aspects of our solution. This means we don’t need to change it later. Delaying product build can save you $100,000 or more in rebuild/change fees. We’ve seen too many people pay designers to build a product and discover there is no-one to buy it because they missed one critical insight.

Learn stageYou will work through a series of online modules followed by a mentoring session where you apply your learning to your innovation. As a result you’ll have some research to complete before the next series of modules. You can see a brief overview of the modules to the right.

Establish Stage

In the Establish Stage we create a company, build a website, price the product/service, start building it or look to license or franchise the idea. Our primary aim is to start generating some income to prove all the assumptions and research of the Learn Stage.

Advance Stage

Assuming we decide to continue building the company, A is all about Advancing the product, increasing sales and profit and reducing costs.

Normalise Stage

The last stage is “Normalise” where you get to decide if you want to sell it, hire a manager or run it yourself. Your choice.

Let's answer your questions about the Lean Commercialisation Program

Will Lean Commercialisation help me sell my idea?

Yes. But how much for and who to? That’s what the Lean Commercialisation Program will help you discover. During the first stage of the program you learn about and apply a series of tools which will help you articulate and provide hard evidence about the value of your idea and who may purchase it.

Of course, you may decide that licensing or selling your idea are not the best options. No worries, everything you’ve done will help you build a company so you can reap even greater rewards. The choice is yours.

Is my idea good enough?

The truth: No one can tell you if your idea can be converted into an income, be licensed or sold. Only you can ever know that.

If you are unsure, the quickest way to find the answer is to carry out some structured research. In fact, all the research in the first stage of the Lean Commercialisation Program is just what you need – that’s why it’s called the “Learn Stage”. Once you are on our program, there are no additional costs to doing the research!

And there’s another big benefit of the Learn Stage. Imperfections and problems with your idea will be identified early giving you chance to update your idea and improve it (and your patent if you have one).

Nathan SpataroThis happened to Nathan who initially came to us searching for funding. During the Learn Stage he realised that there were too many competitors. Initially despondent, Nathan had a brain wave. All he had to do was make a small change. And, in his words,  “I was now in an area where there are few, if any, credible competitors. I had found the holy-grail: ‘clear water’ with customers!” As a result he had not only something unique, but income from his first customer.

That’s our goal – validation of our idea and money in one go! Success.

Do I need a patent before I start?

No. You don’t need a patent.

If you don’t have a patent to protect your idea, by the end of the first phase of the program you’ll know whether you need one. We don’t discuss your idea with anyone and we sign a Non-Disclosure Agreement with you so you are completely protected and can apply for, and obtain, a patent if you choose to.

I work full time, can I do this in the evenings?

This program can be done in the evenings, weekends or even full time. The principles are the same. The process is the same. We go at your speed, not the speed dictated by anyone else.

Petro DemertzisAs Petro explained to me recently, this was one of the biggest benefits: “I focused on what was needed right now and made better use of my limited time in the evenings. Brian explained the Business Model Canvas and Steady State Plan which gave me instant clarity, confidence and set goals for future actions. In the end, I never did write a formal business plan. As Brian pointed out, who was going to read it?”

Do I need to live in Sydney or Melbourne?

No. The program works where ever you are – Perth, Brisbane, Hobart, and of course Sydney and Melbourne – as long as you have an internet connection. We use high qualify conferencing software to share documents and update them in real time. And you get your copy immediately after each session.

How does it work? What does it feel like?

Some words our clients use to describe what they experience include:

Inspiring, challenging, empowering, light-bulb moments.

This program is a unique combination of online training/learning, software, facilitation and mentoring. There are no magic pills, only well tried, tested and simple tools that you can learn and apply to your idea. You will learn techniques and we will work with you to apply them to your idea. When you’ve seen this done once, you can do it for your next idea without us!

You will spend time face-to-face (in person or over Zoom) with our commercialisation mentor. He will assign you online learning modules which contain the best teaching resources from around the world. Once you have learnt the principles, both you and the mentor will work together applying them to your idea. This will generate more work and modules to review. And during the Learn Stage, the process will continue to cover the core elements required for you to be able to make an informed decision about moving to the Establish Stage.

During the Learn Stage, you’ll be generating lots of information. We’ve seen entrepreneurs struggle to manage it all. So we’ve written some software that will help you manage the process and grow with you. To begin with it’ll manage your information, then it’ll become a simple website, then it will become a communications tool (so you can email anyone within your growing database), next it will be an eCommerce platform to sell your product/service. No need to change systems part way though – it’s all in one place. And it’s unique. No-one else has it – except you.

(If you are interested in the technical details, it’s all industry standard – WordPress, WooCommerce, Zero BS CRM, SLL, Responsive just to mention a few!)

Application for the Lean Commercialisation Program

We’ll provide you with a complimentary online module and 60 minute mentoring session to get you started on your way once you have completed the form below. However, due to the high volume and quality of support that we provide or clients with, this program is limited to two people each month… so start the application process now…

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