Overview

From 9:30 to 16:30 you will learn and put into action knowledge from world renowned experts with a cohort of like minded entrepreneurs.

Learn the importance of creating your own and your company’s brand. How they will work together to effectively provide a consistent and coherent value proposition for your organisation.

In the afternoon we review how to make every connection at networking event work for you and how to follow up so you are remembered.

Pre-requisites

There are no pre-requisites for this course – only the requirement to come with an open mind and lots of questions!

What you receive

  • Set of slides (used on the day)
  • Dilution calculation spreadsheet
  • Jargon dictionary
  • Recommended reading list

Guest Speaker

TBD

Topics

Personal & Company Branding

  • Purpose of brand: Purpose, Consistency, Emotion, Flexibility, employee Involvement, Loyalty, Competitive Awareness
  • Why Entrepreneur needs both

Effective Networking

  • Preparation & goals
  • Post event follow-ups
  • Maintaining contact
  • BRUCS

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