In this lesson we’ll look at the Job To Be Done by our potential customers.
Job to be Done
In this lesson we'll look at the Job to be Done and Problem. We'll learn that we are not going to discuss our solution during the customer discovery stage.
JTBD – Milkshake
In this video Professor Clayton Christensen uses his classic example of Milkshake to describe the Job to be Done.
JTBD – Coffee
This video looks at how a cup of coffee does many different jobs for customers - or solves many different problems.