We will use the Value Proposition to understand why our customers want to buy our product (instead of any competitor). This takes the concept of “Job to Be Done” and extends it to be ready for interviews.
In this lesson we'll be looking at the Value Proposition and Unique Selling Proposition. Why are they important? How do they fit with the Job To Be Done? What are hypothesis?
VP – Strategyzer
Strategyzer explains the Value Proposition Canvas and how Jobs and Product are mapped.
VP – Telsa: Pains, Gains & Best Practice
This video takes a look at how the concept of Pains and Gains can be applied to Telsa.
VP – Telsa: Value Map
This video demonstrates how the Pains and Gains discovered in the previous video can be mapped to a product for Telsa.