Impact Today's Jobs Right Now

“Job To Be Done” Coaching makes real impact to you and your business immediately by concentrating on providing what is needed now to reach your long term goals.

How does it work?

There are two ways we can provide you with the coaching you need:

  1. You decide your agenda for each session. We will work with you to ensure that your goals are reached.
  2. You select an agenda or target from the sample list below and we will concentrate on that aspect of your business.

Your coach will hold you to account on your actions and make sure you answer difficult questions in a non-confrontational way.


Perhaps on of the most effective and useful tools your coach can use to help you use your time more efficiently is encapsulated in the “Future Time Line” and goal setting session. After two hours you’ll be highly energized and able to make a real impact on the success of your enterprise.


Applying the lens of the “Business Model Canvas” to your company identifies the strengths and weaknesses of your proposition from an internal perspective allowing you to articulate the benefits of your ideas to start your tribe of believers (who will power you through the tough times and be your first customers).


After two hours you will have your Value Proposition nailed out and understand the three aspects of your Unique Selling Proposition. This will drive every communication you have with people about your company and how it will benefit them – essential to grow fast and move forward quickly.


Work out how you differentiate from your competition: clue if PRICE is the sole differentiating factor you have a problem. There are many other ways of differentiating and this session will identify the most appropriate for you.


Steady State Analysis is a financial model designed to evaluate how much income you will need in order to cover all your costs which is consistent with a range of metrics. Once the model is completed the hockey-stick graph can be justified.


Review all the methods of creating revenue, their potential and quantum. Apply this to creating a coherent business model where each activity leads to the key route to revenue. The outcome a Business Model you can articulate to investors of time, money and expertise.

Three ways to move forward

Book a trial 30 minute JTBD Coaching session by at no cost! You will discover just how powerful this coaching technique is for you.

Book a single two hour coaching session for one of the topics above or your own topic for $525ph+GST.

To make a real, sustained difference to your company this year, book six two-hour sessions and receive a 10% discount at the same time. Payment plans are available.

Matt Gosling

Australia’s best kept secret.

Alex James

Thank goodness I attended Brian’s workshop. I immediately applied it to my shareholder agreement and funding strategy.  I consider myself very fortunate to benefit from knowledge and experience  Brian shares.

Aranka Nolan

My struggle is over. Now I can finally articulate why co-contributors should not get 50% or even 10% of my company.

Karthik Subramanyam

What separates Brian from other presenters I have seen, is that Brian totally understands the purpose of the audience and addresses some of the common mistakes Entrepreneurs make. He also brings in the right expertise / connections to provide value to his clients.

David Corthorn

Thanks for a fantastic workshop. It covered everything I needed to know and more. On to raise that $1.7 million!

Raymond Van Der Zalm

Thank you for the fantastic workshop – insightful, inclusive and high-impact. I can’t wait for the next workshop in the series.

Alex James

I attended the Pitching Workshop lead by Brian Dorricott of TiE Sydney since I wanted to learn how to present my proposition more efficiently. I learnt three key things: the speaker has the power; the investors perception; and that it is not easy! Using the techniques provided I am confident that I can assemble a pitch to any audience be it investors, customers, or just interested people in the future. I’m not sure when I’ll ever be comfortable calling myself an entrepreneur, but these forums do embolden the tenacity needed for dreams to be realised!

Alex James
Mathew Benjamin

It’s remarkable to see what Brian and the team have done in the last 12 months to rejuvenate the TiE Sydney Chapter. The quality of events and related functions have been a great way for for me to grow my business, and also a great opportunity to connect with other likeminded entrepreneurs interested in learning more about Asia’s thriving technology and innovation ecosystems

Mathew Benjamin
Adrian Richards

You give candid & realistic advice which whilst not particularly welcome by some at times, is necessary to say. You also have international start-up experience, particularly in Europe which is vital. At all times you have a client’s best interest foremost, not your interests/needs…. Bit of a rarity.

Adrian Richards
William Adames

At a recent event about the innovation and ideas boom, Brian Dorricott was one of three speakers addressing local businesses about the Australian economy’s transition in the new era of innovation and ideas. Brian spoke succinctly and with authority, and judging by the feedback we received, in a few well-chosen words identified the key issue at hand – ‘Being innovative is up to us the business community. We must take responsibility for your own future and take steps to innovate and grow our economy ourselves – it’s not up to someone else.’

William Adames