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2-Oct: How to halve customer acquisition cost

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How do you halve your customer acquisition cost? Or, how do you double your income?

What impact would gaining twice as many customers make? For no increased cost?

That’s more profit to give you flexibility to grow. And more customer validation.

The challenge: Calculating and reaching the minimum customer acquisition cost. Achieving it is the goal of successful marketers and businesses. The process involves two parts: expenditure and income. Calculating how much to spend to convince potential customers to convert is crucial. The income must cover the incremental profit that results from the additional sales.

We concentrate on the best way to acquire customers. In this interactive workshop we will give you the tools to work out which options get you the best result for your spend. We give you the scoops on some ingenious ways of testing and acquiring customers.

We will examine traditional methods, and progress through to the digital marketing options that can work perfectly when implemented well. There will be tips and tricks you can implement right now to see your acquisition costs halved.

Bring pen, paper and laptop, since this is an interactive workshop where you’ll walk out with a list of ways to halve your acquisition costs.

Special Offer

If you purchase over $125 of tickets for this series of events, a 20% discount will automatically be added to your basket (discount only applies to tickets bought in the same basket). Please see below for details of other events in the series. For a full list of events head to our Keynote Events page.


18:00 Arrive & networking
18:30 Presentations
19:10 Audience Q&A
19:40 Networking & Light refreshments
20:30 Close

Previous people have said

Great night. Great insights and great food! [AL]

I sincerely appreciated the Meetup last night! You organized and ran it like the pro that you are! Great high-level content delivered by experts. Thanks for putting it together. [RD]

Brilliant. Brian was very informative & I look forward to coming back to many more & participating in workshops. [MF]

Thank you for the fantastic workshop – insightful, inclusive and high-impact. [RZ]

The Speakers

Alex Dance

Alex Dance loves seeing the results when digital marketing works. He started Hero Digital Marketing to help start-ups and traditional businesses get more customers.  Hero Digital Marketing offers a range of options from social media growth, LinkedIn lead generation, Facebook advertising, Google Adwords, SEO, web-building and more.  They help clients become more attractive to their potential customers, improve response rates and ultimately to rapidly grow their business.  Alex and his team aim to help 10,000 clients and he can be reached on LinkedIn.

Aranka Nolan

Aranka has designed a career that is forged on the idea of understanding and engaging people. Starting a conversation with customers, gaining insights into the experiences they want, the solutions they are looking for and the communities they belong to has been an important driver in her work. She is a writer, designer, strategist, marketer, communicator and a team player bringing a diverse range of digital and creative skills to her roles. Aranka can be reached on LinkedIn.

Additional information

Ticket Type

First In, Early Bird, General

Event Details

Date: 2018-10-02

Start time: 18:00

End time: 21:00

Venue: Level 40, HallChadwick, 2 Park St, Sydney

Directions: Head to 2 Park St (just around the corner from Town Hall Station). Take the lift to level 40. Turn toward reception and follow the signs.

Phone: 0451832968