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Understanding the Value Gap Analysis Tool

Today we do a deep dive into the Value Gap Analysis so we can find the USP, where we need to work hard to satisfy our customers and where we should stop spending our time. The VGA is a modified form of the Blue Ocean Strategy for companies in two positions: trying to establish their first product and secondly to improve their marketing for a product that is already in the market.

How to join the Webinar

Simply sign up at the Zoom Conferencing website and you will receive a confirmation that you have a spot. On the day, click on the URL that you got in your email and a small app will open up in your browser which allows you to sign in and use your laptop or mobile video and microphone. There’s more information in our FAQ: How do I use Zoom for a webinar? page.

What you take away

If you have paid for a subscription, head to our Webinar Archive and two days later you’ll be able to review the webinar and download the slides. You’ll also have access to all other webinar slides.

Comments from previous Webinars

“Great talk, thanks. Really inspired me to get moving again after a long pause… ” [BD]

How it works

Sign up now to ensure your place by clicking on the Register button below. We’ll email you a day and and an hour beforehand to remind you to log in to see the webinar at 8pm.

Once the webinar is completed, a recording will be uploaded to our Archive page along with the presentation which you are free to download.

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