Today we do a deep dive into the Value Gap Analysis so we can find the USP, where we need to work hard to satisfy our customers and where we should stop spending our time. The VGA is a modified form of the Blue Ocean Strategy for companies in two positions: trying to establish their first product and secondly to improve their marketing for a product that is already in the market.

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Comments from previous Webinars

“Great talk, thanks. Really inspired me to get moving again after a long pause… ” [BD]