It's ok doing a standard pitch. But if you want the money, you need to stand out and look open, honest and trustworthy. How to do that?
There are four parts of a customer, user or beneficiary interview. Here we look at the first part in more detail.
Think being first is important? Think again, there are real advantages to being a follower - let's find out why.
What strategy should you use to work out the price of your product or service? Let's take a look...
Having a plan makes it easy to conduction customer interviews. So what is the plan? Here we examine the four parts of an interview.
Why are Customer, User or Beneficiary Interviews so important?
How big is the market? How do you demonstrate you really understand the question and not pay "lip-service" and kill the deal?
Deciding how the equity will be split between co-founders is a tricky conversation. Do you make a fair split (i.e. divide it equally) or something else? Let's look at the consequences of doing it wrong.
What percentage of your company should you plan to sell to a Business Angel? Obviously not more than 50%, so how about 40% or 20%? Here we explore factors that increase and decease the percentage they will ask.
If you're about to create a company it's important to know what the key elements are and who you'll need. Take a quick tour of a typical company.