Understanding the Value Gap Analysis Tool
Today we do a deep dive into the Value Gap Analysis so we can find the USP, where we need to work hard to satisfy our customers and where we should stop spending our time. The VGA is a modified…
Webinar: 21st August: How do I find my route to market?
Today we'll introduce a new and powerful tool called the Value Gap Analysis. This tool allows you to discover five very important things: how you are different from the competition (your USP), how you are exposed and need to do…
Webinar: 17-Jul – How do I find my USP?
Today we'll introduce a new and powerful tool called the Value Gap Analysis. This tool allows you to discover five very important things: how you are different from the competition (your USP), how you are exposed and need to do…
Webinar: 19-Jun – Purpose and Big Massive
If you don't know where you're going, how will anyone else? This webinar will give you methods and techniques you can use to discover and articulate your Purpose, Big Massive or Big Hairy Audacious Goal. How to join the Webinar…
Webinar 15-May: Understanding Business Angel Investors
So why do Business Angels chose some companies and not others. Using the concept of last month's Value Proposition we get inside the decision making process of Business Angels so you get funded much more quickly and easily.
Webinar 17-Apr: What is the Value Proposition?
The Value Proposition is key to articulating and understanding how your customers see the world. This 30 minute introduction will give you short cuts to putting together the Value Proposition for your idea.